A successful Local SEO campaign starts with understanding your audience. Knowing who your target customer is can help you create content that will maximize conversions. Next, it’s essential to create high-quality content with keywords that rank well on Google and attract customers.
If you plan on ranking for just one keyword, only optimize 1 to 2 pages on your site. It’s also essential to integrate Google My Business into all of your website copy and description tags to bolster ratings and reviews. You should also set up a Webmaster Tools account and submit sitemaps for all your pages to show Google how big your website is.
Why Use Key Solutions for Local SEO?
There is no doubt that search engine optimization can be a complicated process. However, using a trusted local SEO company can help alleviate some of the stress and confusion involved with doing it yourself or hiring an amateur.
A trusted local SEO company has the experience and expertise needed to give you reliable results, whether your goal is to attract more customers or make your website more visible.
5 Key Solutions for Local SEO
There are many different tactics that a well-trained SEO expert can use to get your site ranked higher on the search engine result pages. However, certain things are necessary to have if you want your website to be successful.
Without proper keyword research, there is no use spending time trying to optimize any site. Instead, make sure that the keywords you use on your website match the specific niche market you are targeting.
Simply put, this means learning what people are searching for and finding the best keywords or niche markets that you can use to attract new customers. This is very important because SEO works best when there is a match between the keywords that customers would use when looking for something in particular and the keywords you are using on your website.
The most important thing to remember is that your website has to be relevant and valuable to rank well on search engine result pages. You do not want people looking at your website and thinking, “This doesn’t have anything to do with what I am looking for!”
When people go to Google or Yahoo! they are not expecting something unrelated from their search query. They want what they type into the engine to show up as a response. You may have noticed specific Web sites ranking higher than others when using your preferred search engine. It is not because their site has been there since the beginning of time. It is because their website is relevant to what people are searching for online.
Your Site Should Be Easy To Navigate
When someone comes to your website, they want to find what they are looking for as soon as possible. A good rule is not to make them hunt around on your website for more than five seconds! If they cannot find what they are looking for, there is a good chance that you will lose them and their business to your competition.
The number one problem with websites these days is that it is nearly impossible to figure out where everything is on the website! Organizing content into a menu or table of contents on every page can help a lot.
Pictures of Your Work and Service Areas
People want to see specific examples of what you do for them, so make sure you have images that show the scope of your business. This can help with rankings because people are more likely to submit sites where they can see the services being offered.
If you want to rank high, it is recommended that you have about ten images on your website covering the services and areas that are most important for your business.
In addition, make sure to use these images in your social media profiles and encourage people to share them with others!
Make Sure Your Site Updates Regularly
You want to keep your website updated because customers do not like coming back repeatedly to see if there has been any change. This is a waste of time for them and you since it takes up their valuable time and yours. The bottom line is that people want what they are looking for right away, so make sure your site is updated and corrected as soon as something changes.
Local SEO is no different than SEO for any other category of business or service. Make sure your website is set up in a way that makes it easy for people to find what they are looking for and make things convenient for them!
A good rule of thumb is to keep your website updated consistently and always strive for better ways to increase your search engine rankings!