“How to get more clients without spending a penny on advertising”

You’ve probably seen the adage before, but it’s worth repeating: “If you want to grow your business, then you need to grow your audience.” You just can’t target those customers or clients who are already in your sphere. Getting more clients without spending a penny on advertising is a challenge that all small business owners face and must tackle head-on.

It’s all about knowing how to get more clients without spending a penny. You can advertise, create content, and start some marketing campaigns. I’ll list the different ways you can get free clients below.

1. Get Your Content Out There So You Can Start Building an Audience

Be a consistent content creator. This will help bring you more attention from your target audience. Plus, the best way to learn is through trial and error. Think of it as learning a new language that you want to master.

Create content that’s relevant and valuable with real value-based value propositions. Nobody wants to purchase something if he or she already knows it exists or can find it elsewhere for free or less than what you charge for your services.

2. Get People to Share, Like, and Comment on Your Content

Increase engagement by making sure your content is shareable and likable. Focus on creating content that’s valuable enough to share. This will help you get more clients without spending a penny on advertising in the future.

3. Use Social Media Platforms, Including YouTube and LinkedIn to Get Connected

Post your content on social media platforms. You can start engaging with your target audience and building a strong network of people who can help you achieve your goals.

4. Create Video Content That You Can Share on Social Media

If you’re an entrepreneur with a passion for video, start creating video content of yourself or what makes your business tick. Go live on your Facebook page or create a podcast. You can post it on widely shared platforms, like Twitter and Facebook.

5. Become an Expert and Endorse Your Competition

Create content that is expert in your field. Here, you can share your knowledge of what’s up with the industry and how you have resolved an issue like a client of yours did recently.

6. Industry Expos and Conferences

Make networking a priority; attend industry events and conferences. This can help you build your brand and establish yourself as an expert in the industry. You can network with other people in the industry to share ideas. You’ll be able to give people demo of your products or services that can help them solve their problems, too.

7. Make a Personal Contribution

Provide businesses with services for free or at reduced rates so that they can gain exposure and share their experience with others. Be a true entrepreneur by making a personal contribution to your clients and customers.

8. Leverage Your Personal Network

Make it a point to build relationships with people in your industry and those you know personally. Sharing your knowledge and expertise is a win-win for both the person who gives you the opportunity and the business owner who has taken you as an expert because they will gain valuable exposure and leads to their business.

9. Share Your Knowledge with University Students

Teach students in college about your business or share your knowledge by becoming a guest speaker in related classes. This can help you build a relationship with students and professors, so they can follow up to see how you’re doing.

10. Use Your Position as “a Person of Influence”

Share your knowledge with people on social media to become that influencer in various industry-related groups. For example, share content related to your industry, be a regular poster on forums from sites like LinkedIn and comment on social media as an expert.

11. Ask for Referrals

Ask the professionals in your industry you know if you can create content for them. Post this same information on your site or ask them to share their URL so other people can come to see it and give it a thumbs up or thumbs down. Then, ask them to mention your site in the same post or refer others to it.

 

Host webinars and small guided presentations. This is a win-win situation for both the company that you’re working with and the guest who’s willing to share their knowledge and expertise with your audiences.

Content Creation Strategies

12. Create a Book, Webinar, or Slide Presentation that You Can Share with Others

Authors will help you create a content piece that you can use as a book for your clients and business customers. This is something that’s not direct to your audience but still has the potential to be shared. It shows people the value of what you’ve created and gives them an incentive to purchase it as opposed to simply receiving the information from you in person.

You’ll also be able to create webinars and small guided presentations that are valuable and helpful to your target audience.

13. Write an Article

Write for websites that are similar to yours. This can gain you more exposure, and it’s also an excellent way to get more traffic to your site. You’ll be able to get a good response with lots of qualified leads coming from these sites, which can help you become a better business owner and generate more revenue down the road.

14. Host a Webinar or Create a Free Resource

Host webinars and small guided presentations. This is a win-win situation for both the company that you’re working with and the guest who’s willing to share their knowledge and expertise with your audiences.

our qualified leads, which at the end of the day not only improves all of your metrics but also greatly affects your bottom line.

15. Talk to the Media

Getting media attention can be another way to help you promote your business’s message to potential clients, customers, or employees.

16. Network with People in Your Industry

Networking can help you build a relationship with people, generate leads, find partners for your business, and get exposure for yourself.

Any combination of these methods can make a big difference to the growth and the bottom line of your company, but the sooner you start the faster you will see the results. If you feel that you need help feel free to sign up for a free consultation, and we will be happy to get you more clients using our years of experience and cutting-edge marketing tools.