Local SEO is a particular strategy that allows businesses to tailor themselves to be found when someone searches for their type of business in their area. Local SEO differs from other forms of SEO because it focuses on your location and the words people would use to find your company.
The first step in local SEO is determining the correct city and state that represents your business. Once you have that information, you can start thinking about how people might search for your company geographically.
Making sure you optimize your website for geographic names only is the key to local SEO. Most companies have a web presence that has many variations of their company name.
Everything About Local SEO
Local SEO is the process of optimizing a website to rank higher in Google search results for geographic areas. Local SEO focuses on keywords, content, and backlinks specific to certain towns, cities, or regions. It differs from other forms of SEO because it requires a site owner to tailor their site to the needs of its location.
Local businesses often find themselves at an advantage when it comes to local SEO as they have first-hand knowledge about what their customers want and where their company operates. However, even if you don’t work locally, there are ways you can optimize your site for your service area through keyword research and analysis of user behavior patterns on social media sites.
Local SEO is a very complex and often misunderstood strategy that everyone at the office could help your business rank higher for all the right reasons – not just because they’re keywords you happen to know or have heard of before.
Local SEO Checklist
Search engine optimization (SEO) is crucial to your business’s success in your target local market. By implementing a localized SEO strategy, you can rank higher on Google for search terms specific to your region, which will allow you to attract higher-quality, in-market visitors to your website. Localized SEO also helps reinforce and support the company’s branding online so that potential customers are more likely to find them nearby.
Optimize Your Google My Business Listing
- Make sure that you have a complete business description.
- Be sure to add your location for where the business is located.
- Add photos of the store frontage or inside shots to help potential customers get an idea of what they will see when they enter.
- Claim your Google My Business listing by verifying your business using phone number, website, and social media pages
- Pay attention to which filters you are being listed in (also called categories). For example, if your closest physical address is outside of the city limits, be sure it doesn’t show up as only within those parameters.
Make Use of Social Media
Make use of social media to increase your local search visibility. For example, use location tagging and hashtags for your area in your posts to make it easy for people to find you.
Use the exact keywords and language that potential customers do when searching online. For example, if a person is looking for an auto shop near them, they might search “automotive repair near me” on Google. Make sure that your social media posts use this exact language to be found by the appropriate people.
Reviews are a significant factor when it comes to local searches. You can add your business to review sites like Yelp and YellowPages, which will display your reviews prominently on the results page.
Be sure to respond to your reviews, good or bad. Responding can show potential customers that you care about what they have to say about your business and are willing to work with them if there’s a problem.
Utilize Local Directories
Sign up for local directories relevant to your area to be found by customers looking through these platforms
Don’t forget to claim your listings on local directories using a similar process as claiming your business on Google.com by adding or verifying information about the company.
Focus Your Efforts on Local Keywords
Use keywords that are specific to your customer base, such as “Chicago plumbing” rather than simply “plumbing.” People looking for services like plumbing or automotive repair in Chicago are more likely to search for those keywords than generic ones. Conduct keyword research using tools like Google AdWords or Long Tail Pro to find what people are searching for locally
Encourage Customer Referrals and Reviews on Local Sites
Create a referral program that encourages repeat customers to bring new business via their social media accounts. Also, encourage customers to write reviews for your business on local review sites
Research Competitors’ SEO Strategies
Please take note of the keywords that potential competitors use in their online marketing strategies. Find out what businesses are performing well above yours and examine why they might be getting more traffic than you are.
Contact a Local SEO Expert
Contact an expert with Local SEO agency Los Angeles with the right knowledge to better understand your business’s strengths and weaknesses.
If you’re not able to implement these strategies on your own, skip the trial-and-error troubleshooting. Contact an expert with Local SEO knowledge who can develop solutions for your company.