Who We Work With
You know that we’re all about partnering with you to grow your business.
MARKETING FOR ROOFER AND ROOFING CONTRACTOR
Digital advertising solutions for roofing contractors to increase booking opportunities and attract more clients.
Roofing companies that get the most leads and bookings aren’t just good at customer service. They also have a great marketing agency to bring in new customers and keep existing ones loyal.
If you want your roofing business to really take off, you better be a marketing guru yourself. Or, have a marketing agency that knows the roofing industry, modern marketing tactics, and this business’s unique challenges.
Right now, consumers are searching the web for roofers like you. Will they find your website or one of your competitors? Our complete online marketing strategy can help drive and convert more leads— ensuring that people will always be calling to work with you instead of a competitor.
Interested in learning more about our roofing marketing services? Give us a call or read on.
DO YOU WANT TO OUTRANK YOUR COMPETITORS?
VISIT YOUR WEBSITE TO DISCOVER HOW YOU RANK IN YOUR NICHE.
Digital Advertising Solutions: How to Book More Roofing Jobs And Close More Leads
Wouldn’t it be great to start seeing more roofing leads and sales? Our online marketing strategies will work together to increase your website traffic, lead generation, booked jobs, and brand authority.
See the services below that you need for your company.
DIGITAL COMPETITIVE ANALYSIS
Win the game by knowing how many points your opponent has and identify what makes your company great and where it falls short.
With the help of seasoned writers and content marketing experts, increase traffic to your website with more leads than traditional methods.
EMAIL MARKETING CAMPAIGNS
Stay top-of-mind with prospects and current clients by sending custom newsletters or emails blasts that are tailored just for you.
FACEBOOK ADVERTISING CAMPAIGNS
Reach potential customers with a targeted campaign and ads shown on all of Facebook’s apps and partner sites.
CONVERSION RATE OPTIMIZATION
Increase conversions and leads from your traffic by testing contact forms, page typography, or monitoring lead generation metrics.
WEBSITE DESIGN & DEVELOPMENT
Get more qualified traffic by building a custom strategy tailored just for the needs of your business.
LINKEDIN ADVERTISING CAMPAIGNS
Reach over a million decision-makers in your target market by advertising and putting your message in front of this targeted B2B audience.
PAY PER CLICK (PPC)
Remain visible by taking out a PPC ad campaign to get in front of potential customers on search engines, social media, and their desired websites.
SEARCH ENGINE OPTIMIZATION (SEO)
Enhance your search engine rankings on sites and generate more qualified web traffic and sales by growing long-term authority.
SOCIAL MEDIA MARKETING
Increase your product sales by getting started with Facebook, Twitter, Pinterest, Instagram, or whichever platform suits your needs best.
Share testimonials from happy customers and show off recent projects you’ve completed, introduce yourself, or explaining your services.
Magnify your online credibility through the power of 100 reviews in 10 days that we will generate for you.
SMART SELLING AND LEAD RECOVERY
Improve your customer service through harness call monitoring and use it for your marketing investments to get a larger return on each call.
BRANDING AND CREATIVE SERVICES
Catapult your business by creating a brand that matches the goals of your company, including designing materials and developing marketing campaigns, social media posts, and advertisements.
STRATEGY AND ANALYTICS CONSULTING
Create a stellar SEO or marketing plan that drives sales by considering how your customers think.
With all of the competition for customers in your area, it’s more important than ever to make sure you show up when people are searching.
WEBSITE CHAT SERVICE
With artificial intelligence-based and live chat capabilities, customize hands-off or hands-on approach depending on what is best suited for your business needs.
Use an analytics platform to help your team maximize the potential of your existing lead pool and make full use of marketing spend by taking action on all leads.
Why You Must Have A Thorough and Multi-Channel Digital Marketing Plan
A roofing business that only focuses on its website or paid ads might not reach all potential customers. Marketing strategies are best when they fit the modern buyer’s journey, which moves through different funnels and stages.
That’s why, when it comes to roofing company marketing, we always advise our clients to use a multi-channel strategy.
With Advanced Analytics And Tracking, You Can Calculate Your Exact Roofing Marketing ROI
We understand that managing a roofing company can be hectic and time-consuming. That’s why we will give you actionable recommendations to improve your performance, analyze data for measurable results, and send reports only when necessary.
We offer the following marketing analytics services:
Google Analytics consulting
Website analytics and tracking
Ad tracking and measurement
Conversion rate optimization
Custom research and analysis
Without accurate measuring and tracking, you can’t truly quantify your marketing investments.
AN OPTIMIZED ROOFING WEBSITE GRABS LEADS
JUST HAVING A SITE ISN’T ENOUGH!
If you are in the roofing business and your marketing budget is limited, it’s important to have a website that speaks for itself. The more people who can visit your site, the better chance they will choose you over another company. But how easy is it for those who aren’t familiar with your brand to find your website that can generate multiple leads?
The key to internet marketing success is building and maintaining as much real estate on the Internet as possible. To do this, you should establish yourself as the authority in your industry by using search engines for cost-effective results when customers need roofing services.
Place Your Roofing Business On Top Of Google’s First Page
USE CONTENT MARKETING AND SEO TO ENHANCE YOUR SEARCH ENGINE RANKING
To rank well on Google, Bing, and Yahoo!, you need to be recognized as the best in your field. Do this by becoming an authority for what you do in the markets that you serve.
Your website needs to be easy for computer programs to find, crawl, and categorize. Our web team specializes in designing landing pages and websites that get traffic, leads, and sales. They are visually appealing with high SEO, so your roofing company can reach more people online.
You must generate page after page of original, valuable, and outstanding content for your website. With our team of expert copywriters, you can relax and sit back while we craft your website’s online content. From blogs to email newsletters, press releases, to e-books—we’ve written it all for roofer clients across the nation.
You must attract relevant and authoritative websites to link to, cite, and reference your website as an authority. You will want to work with an SEO company like us because our links won’t get your website in trouble.
When you choose to work with Birchstone Associates as your content marketing partner and roofer SEO, we’ll assign a dedicated account manager to work with you. You’ll also receive the support of an analyst, web designer/developer, and a professional copywriter, along with monthly reports that connect your website’s performance to your bottom line.
USE LOCAL SEARCH OPTIMIZATION TO ENGAGE WITH HOMEOWNERS
Google searches often have local intent. Since almost half of Google’s queries are for location-specific information (e.g., businesses), a roofing company must take advantage of the first-page search results to increase their click-through rate from customers looking for your services in nearby areas.
97% of customers use the internet
to locate and study local products
We understand that the first page of Google results is key to increasing local exposure, which is why we will help you rank higher so your roofer business can appear in various searches, whether someone nearby is looking for one or not.
PAY PER CLICK (PPC) MARKETING FOR ROOFING COMPANIES
When prospective customers request service from a local roofing company, they often turn toward search engines like Google and Bing. These are currently the most popular sources of Internet traffic, but will your site show up in their searches for “asphalt shingle” or “composite tiles”? Pay-per-click (PPC) is an effective way to drive more visitors to your website with targeted keywords that get you leads and sales locally.
75% of consumers feel sponsored search advertisements simplify discovering what they search for online.
Making your company visible on the first page of search engine results is possible through a combination of local SEO and content marketing. Still, you can also use PPC to advertise. You won’t need to wait long for ads to pop up. It’ll only take hours before they appear in Google’s SERPs with complete control over placement, copy, and budget.
Birchstone Associates Is The Best Marketing Partner Of Businesses In The Roofing Industry
If you’re looking for the best roofing leads and booked jobs, call Birchstone Associates! You may think we’re just a marketing company that specializes in working with roofers. But what sets us apart is our understanding of your business. We will market it as if it were ours, so you get more referrals from satisfied clients.
Are you looking for more roofing leads and work opportunities? Give us a call today, and we’ll connect you with some of our roofing partners!
What Makes Us Different
Our biggest advantage is how our account managers think about business and our clients’ businesses. We are not just marketers at heart; we are also business owners who understand your customers better than anyone.
We work to give you the best digital marketing experience possible by offering these options:
A DEDICATED ACCOUNT MANAGER. They have the expertise to guide you through all of your marketing efforts.
MONTHLY MARKETING DASHBOARD. Reports that tell you how your marketing campaigns are doing and how they will affect your bottom line.
A SUPPORT TEAM. Aiding your business with the best in web design and development, graphics design, copywriting.
ACCESS TO OUR TOOLS. To collect and process more accurate information about your business
What Clients Say
Our results don’t lie. Check out what our clients have to say about us.
I am sure results will be amazing.
– Pavel Smirnov, CEO, Health-Samurai
Birchstone Associates took my business to another level!
– Johnny Guerra, CEO, SoCal Industries
We’re very happy with our website.
– Samantha Rogers, CEO, Tiny Tums
WHAT IS DIGITAL MARKETING FOR ROOFERS?
What we call digital marketing is all the marketing you do through online media. This includes your website, social media channels, email marketing, other online articles, your profiles on directories like Angie’s List, HomeAdvisor, Nextdoor, and Google, and online ads like Google Local Services ads or pay per click ads.
WILL ROOFERS BENEFIT FROM ONLINE ADVERTISING?
Online marketing is good for roofing companies. People look online first when they need a new roof or repairs. So if you want to make sure they find your company, you should invest in online marketing.
WHAT ROOFING MARKETING SOLUTIONS DO YOU OFFER?
Our full-suite digital marketing services for roofing contractors include PPC advertising, email marketing, web design, social media, and SEO. We also offer branding, analytics and tracking, instant chat services, video marketing, and more.
WHICH OF YOUR SERVICES DO YOU RECOMMEND?
Roofers can get more customers by using digital marketing services such as website design, SEO, and PPC. However, which services you use will depend on your business goals, budget, and service area.
WHAT IS THE PRICE OF DIGITAL MARKETING?
If you choose a marketing package, the cost ranges from $2,500 to over $10,000 per month
WHAT DOES INBOUND MARKETING MEAN?
Inbound marketing is a form of digital advertising that attracts potential customers by providing them with the information they are looking for in real-time. This contrasts traditional forms of advertisement like billboards or TV commercials which aim at “pushing” services onto consumers who may not even be interested yet. Roofing companies could use content marketing, PPC ads on social media platforms, and SEO strategies to implement this strategy.
HOW DO YOU GO ABOUT COMMUNICATING AND REPORTING?
We will generate monthly reports for your roofing company with a qualifying package. During our intake call, we discuss expectations and communication processes to finalize the contract before work begins.