Our Direct to Expert PPC Agency in Los Angeles

PPC, SEO, and Content Marketing

As a full-service marketing agency, we can help you in all the areas of your digital marketing campaigns. We offer PPC, SEO, and Content Marketing because we believe that these are the most important and effective marketing channels for small-to-medium-sized businesses.

We also believe that these channels will continue to work well for your business in the short, mid, and long term.

The foundation of our agency is built on three pillars:

1. PPC Advertising (Pay Per Click) Services – We can help you with your Google Adwords account, or we can manage it for you so that you don’t have to worry about a thing.

2. SEO Services – We can take care of your local SEO efforts by helping you optimize your content and on-page elements. Our search engine optimization services will help improve the organic ranking of your website with local keywords.

3. Content Marketing Services – We can help create, distribute, and measure content that will provide value to your target audience. Content marketing is essential for long-tail keyword discovery and building strong relationships with your audience through valuable information.

Who are we?

We’re small business owners too! Birchstone Associates comprises individuals who run our own businesses, freelance, and manage digital marketing campaigns. We know what it’s like to be a small business owner in the digital space.

So, our goal is to offer you all the services we want from an agency as a client. We are looking for long-term relationships with our clients, and not just paid time. We genuinely enjoy working with people and providing them the services that will assist in their digital marketing needs.

SEO

Google Ads

Google My Business

Lead Generation

Marketing Automation

Social Media Marketing

We’re real people who are real at what we do. Ultimately, we have been in your shoes and we are here to help you succeed.

Whether you’re a small business owner, an agency with clients to serve, or if you work for a brand that wants to increase its organic search results, we can help. We have the systems in place, the experience, and the knowledge of marketing channels.

Our eyes are also constantly focused on future changes in digital marketing. This is all so that we can provide you with the most effective services.

If you’re looking to outsource your PPC, SEO, or Content Marketing needs, our team is here for you!

Our Approach to Client Service

At Birchstone Associates, we like to serve our clients at a high level. We have a no-fluff approach to client service. And we pride ourselves on being transparent, too! So, you get what you’re looking for out of your digital marketing campaign.

On a weekly or bi-weekly basis, we provide reports so that you can track your paid search and SEO performance. We include our recommendations and also ask for feedback to improve the process.

Our team provides suggestions based on their experience. But ultimately, we want to give you what works for your business.

We are also dedicated to educating you. At our core, we’re marketers. Thus, we want to teach you how the marketing world works so you can make better decisions for your business with your digital marketing campaign.

Our Approach to Marketing

It is important for us to go above and beyond in providing top-notch services because the typical client doesn’t always understand how marketing works.

Marketing is all about getting your message in front of people. It has to drive them to take action that benefits them. That could mean making a purchase, signing up for a service, or giving you their contact information so that you can send them future offers (aka email marketing). Whatever it is, we have the experience to assist you.

And since we know that marketing can be complicated, we like to make things simpler for our clients. That is why we are continually educating ourselves and looking for new ways to improve our service offerings. Also, it keeps us in touch with current trends to provide you with the latest best practices in digital marketing.

PPC Advertising

PPC ads (aka Pay Per Click) are one of the most powerful ways to take control over your online marketing strategies. They drive traffic and leads as well. Whether you’re a local business or an international brand, you have the ability to target specific audiences with it.

Pay-per-click bidding works by allowing your ads to show up when users search for your keywords. Your paid ads will be displayed in a limited amount of space determined by the bid price and quality score.

Moreover, PPC ads are one of the most effective ways to grow your business. It’s also known for having low operating costs. Likewise, paid ads increase brand awareness for small and medium-sized businesses.
Pay-per-click advertising has become a big part of our agency because it allows us to work with small businesses and international brands. We love working with PPC campaigns! It’s the foundation of our digital marketing efforts. And we know what it
takes to make yours successful.

The Importance of PPC (Pay Per Click)

Creating your own website can be a great way to make money and build an online business. Pay per click, also known as PPC, is an effective way to build your business, and it’s also one of the cheapest ways to get started.

Pay per click is similar to SEO because you are building links back to your site. But with PPC, you pay for each click on your website instead of waiting for people to find you naturally.

PPC helps promote your company by targeting people who are actively searching for your services or products. This helps get your business in front of the right audience and can help you make more sales.

Creating your own website can be a great way to make money and build an online business. Pay per click, also known as PPC, is an effective way to build your business, and it’s also one of the cheapest ways to get started.

Pay per click is similar to SEO because you are building links back to your site. But with PPC, you pay for each click on your website instead of waiting for people to find you naturally.

PPC helps promote your company by targeting people who are actively searching for your services or products. This helps get your business in front of the right audience and can help you make more sales.

Benefits of Pay Per Click

The benefits of pay per click advertising are vast. Essentially, pay per click advertising is paid every time a prospective customer clicks on your ad while searching for products or services in the online world.

With pay per click advertising, you will be able to increase your website’s traffic. PPC ads also simultaneously grow your brand recognition and awareness in the digital marketing space. How? By targeting relevant users who may not have otherwise heard of your company.

Also, with pay-per pay advertising, you can pay only when a click is successful – meaning that it leads to a conversion. For example, if the user signs up for your newsletter or makes a purchase. Also, there are no long-term contract commitments unlike many other forms of digital marketing and search engine marketing.

 

#1 Pay per click ads target relevant prospects

The pay per click model allows you to create PPC ads that are only displayed when users search for relevant terms, in contrast to pay-per-impression ad models. This means the pay per click.

#7 You can compare pay per click advertising with pay per impression ads that will be seen by those actively seeking the services or products your company offers, not just random passersby and your competitor’s clients. To do this, hiring a PPC advertising agency, PPC management company, or simply a PPC company can help.

 

#2 You pay only for results

Pay per click advertising is similar to pay per lead or pay per conversion models in that you pay for the conversions your pay per click ad drives. Paying for clicks and leads makes sense from a financial perspective. It only costs money if you get a result, which means you will be more likely to pay only when you get a positive return on your investment.

 

#3 You pay as little or as much as you want

Pay per click advertising allows you to pay for the number of clicks your PPC ad receives, regardless of how many impressions those “clicks” generate. For example, if pays per click advertising is at a rate of $1 per click and you pay $5 for a paid search campaign with 5 clicks, your cost per impression is only 20 cents.

 

#4 You pay for performance

Pay per click campaigns are typically more effective than pay per impression ads because the latter rely on generic impressions rather than specific, relevant clicks. Pay per impression ads pay the same amount regardless of whether or not a person actually clicks on the ad and buys your product. Pay per click advertising only pays if you get results.

#5 You can pause or cancel at any time

Unlike pay per impression campaigns, PPC ads allow you to pay only for results or pause or cancel your pay per click campaign at any time. This makes paid search campaigns far more financially efficient and feasible than pay per impressions ad models.

 

#6 You can test different phrases easily

Pay per click advertising allows you to pay only when someone searches for a specific phrase relevant to your business. This makes pay per click advertising a great way to test different phrases and determine which ones are most effective at driving clients and customers to your website.

 

#7 Pay per click advertising pay for targeted traffic and leads

Unlike pay per impression models, pay per click ads is highly targeted. You pay only when your ad is clicked by a user searching for relevant terms related to your business or the services and products offered on your site. This makes pay per click ads one of the most targeted pay to lower quality of traffic because they pay for random impressions by prone per click model.

#8 You don’t have to do it yourself

Pay per click ads or PPC management is not difficult. But you can have other people do it for you if you don’t have time. A digital marketing agency, PPC advertising agency, PPC management agency, or PPC company can help. Their PPC services can streamline processes so you can focus on other important business matters. PPC services are also ideal for your social media marketing.

#9 Pay per click works well with social media marketing

Social media marketing is one of the most powerful pay per click models and a great way to get high pay for less effort. This pay per click ad model links pay per click ads with social media posts and allows you to pay for clicks on both. The more people who “like” or “share” your post, the cheaper it will be because Facebook, Twitter, Instagram, and other social media platforms pay you for increasing engagement. The pay per click or PPC advertising cost will decrease as a result of your content being more relevant to users based on the amount of user interaction.

Types of PPC Campaigns

There are many different types of campaigns that you can run with PPC. Here are a few examples that will promote your company:

Display Ads

These allow you to display banners on certain sites that will help you get more exposure. We can also target specific audiences based on location, demographics, and interests

Information/Ebooks

You can create eBooks with information on the products or services you are selling. These let you build a list of potential clients who will then receive valuable information to help them learn more about your business and consider making a purchase.

Local Listing Ads

These will help you promote your business through search engine marketing specific to certain areas of the country or world. If someone is close by, they might be willing to check out your company because they have heard of it before.

Remarketing

You can remarket your products and services through different websites so that people who have visited your site in the past can find more information about what you offer.

Pre-Sale Pages

These make you create pages on other sites where people can come and check out how great your company is before they decide to make a purchase. This helps build trust with new prospects who are still unsure about purchasing from your company.

What is Page-Based PPC?

There are many different types of ads, such as sponsored posts, banner ads, and skyscrapers, that you can use to promote your business online. These are all page-based ads, and they will show up on the same pages as any other content already present.

This means that your ad is competing with other websites, and you will have to make sure that your content ranks higher than others for people to click on it.

Tailored PPC Campaigns To Your Business Needs

We create page-based ads for all of our clients based on what they want their campaign to do. The first thing we do when we start working together is create an account and discuss their goals. We make sure to get all of the information we need to help them achieve these goals by engaging ads specific to their business.

How can a digital marketing agency help with PPC Ads?

At Birchstone Associates, we have experience managing and implementing pay-per-click campaigns on Google Ads.

You are probably asking yourself: how can a digital marketing agency take care of your PPC management? We can do it by providing solutions that will help you reach your goals at an exceptional value.

Our PPC campaign management services include:
  • Setting up campaigns from scratch or working with your existing Google Adwords account
  • Writing high-performing ad copy that will attract the right audience to your business.
  • Target audiences based on keywords, location, and other parameters to reach a specific type of user for your product/service offerings.
We will also create ads that meet the quality score standards of Adwords. The quality score is an important factor in determining your cost per click (CPC). Therefore, we will also optimize your ads to ensure that you are getting the most for your money spent on Adwords.

How do I create a PPC campaign?

Creating and managing a PPC (Pay Per Click) campaign can be very time-consuming. Since it’s common for companies not to have the time or resources to dedicate to creating and/or managing their campaigns, they should consider hiring PPC agencies like ours.

When you hire our pay-per-click management team, we will create a campaign that will be part of your overall online strategy. We offer the following PPC services:

  • Keyword research and analysis to make sure you’re targeting keywords relevant to your website’s content.
  • Setting up tracking code for Google Analytics and AdWords.
  • Implementing and monitoring your campaign.
  • Tracking the cost per click (CPC) and return on investment (ROI). Many factors come into effect when you create a PPC campaign. For example, if your ROI is not matching up with what you think it should be, we can run a report to see where there may be issues. From here, we can come up with a plan and strategy to improve the ROI of your campaigns.
  • Choosing appropriate bid amounts for your keywords and ad copy.
  • Ensuring that you’re using positive language within your ads.
  • Optimizing your landing page.
  • Understanding which keywords have the highest click-through rate (CTR) and the highest
    conversion rate.

The most important thing to remember with a pay-per-click campaign is that it takes time. It requires analyzing each keyword, monitoring your ads and landing pages, comparing results of different keywords/ads, etc.

Creating and managing a successful PPC campaign can take anywhere from 2-12 weeks. So it’s best to work with an SEO company with experience and knowledge about properly managing PPC campaigns.

How will you manage my PPC campaign?

Once you hire our team, we will create a plan for your campaign, including creating various ads and landing pages. We will keep track of the results of each keyword/ad and adjust your campaign accordingly. We will also monitor the keywords with a high CTR rate and conversion rate to make sure you’re only targeting the most profitable ones.

While managing your PPC campaign, we also check to ensure no spam or negative content within your ads (i.e., adult content, violations of Google Ads’ policy).

Tools and reporting

Reporting is a big part of pay-per-click campaigns. So, we have tools that will help you to track and review performance. Because based on our experience, Google Ads is a powerful advertising platform, but it can be confusing sometimes.

Our agency has experience with implementing Google Ads campaigns on many different levels. Birchstone Associates can ensure that your PPC campaign will run smoothly as we take care of the technical aspects of managing and creating successful campaigns for your business.

If you are looking for PPC agencies in Los Angeles, then contact us today. Our team will work with you to create and manage a successful SEO campaign that will help improve your online presence!

SEO Services

Search Engine Optimization, or SEO, is the process of developing websites and online content so that search engines like Google and Bing easily find them. SEO can improve the ranking of a website in search engine result pages (SERPs) and can be used at both the page level and site level.

SEO is part of digital marketing because it helps you drive traffic to your website. It’s also vital for attracting potential customers who are searching for products/services like yours. If you have a website, it’s important to have an SEO strategy to help reach the right audience with your message.

Our SEO services include:

  • Keyword research and analysis. This will help you increase traffic and conversion rates based on keywords users are searching for in Google.
  • SEO copywriting. This will allow you to rank in the top search engine results pages.
  • Taking care of technical details on your website like sitemaps, XML code submissions, and redirects.
  • We can help with link building once you have been ranked. By helping to build relationships with other companies and websites related to yours, we will help spread quality links to your website. Links can also help drive more traffic and improve rankings on search engines.

What results can I expect from SEO?

SEO agencies can change the way your business is seen, and for small
businesses, it can be a huge advantage. By having SEO in place before you invest in PPC, you will already know if a product or service is worth promoting.

SEO will also help to increase your online presence and create long-term value for your company. With quality SEO in place, you can expect

Longer-term results (greater than 3 months). Building a solid SEO foundation consists of multiple components that require time to implement properly. If you are looking for short-term results, it is recommended to focus your efforts on working with an SEO consultant specializing in PPC management.

Highly targeted traffic. This is one of the best ways to ensure you get the highest ROI (Return On Investment) possible for your business. Doing proper keyword research and creating content around those keywords will allow you to target your customers properly. With SEO in place, you will have the ability to convert those new leads into sales and grow your business with every potential customer.

Ability to scale. Once you have solid SEO in place, it can be scaled with minimal costs and effort. SEO is something that should always be working for your company by bringing in newleads every day.

If you’re looking to grow your business, SEO can play a huge part in that process. Hiring an SEO company can give your business a competitiveedge and help to grow your sales.

Once you have solid SEO in place, it will create value for your business that will last long after the campaigns have ended. By working with an SEO company, you will continue this process and create a positive cycle for your company.

Who should hire an SEO company?

Any business with a website or looking to create one can benefit from hiring an SEO company. If you are in the process of creating/improving a website for your business, there are steps you should be taking to ensure your site is optimized for search engine traffic.

One of the biggest reasons businesses hire SEO companies is that they are not knowledgeable in properly optimizing their website for search engine marketing. So, hiring an SEO company will allow companies to focus on other areas of running a business. And SEO agencies will handle the technical details about optimizing your website that you may not have the time or ability to do.

The second most common reason businesses hire SEO companies is to drive more leads from search engines. If your company is looking to increase sales through PPC, many things need to be done to be successful for a campaign.

Many small businesses are not able to dedicate the time or resources to manage a PPC campaign properly. So hiring an SEO company will allow you to focus on other parts of your
business. At the same time, they handle the technical work behind making your campaigns successful and efficient for maximizing profit.

How do I know if I need SEO?

Everyone needs SEO (Search Engine Optimization). If you have a website/blog, you need to optimize it for search engines so that users can find your site easily.

If you’re looking for new employees, you should be optimizing your job listings on major job sites and industry-specific networking groups as well. Also, if you are trying to reach new customers, you should be optimizing your site for search engines and increasing your online presence.

If your company is looking to advertise products and services online, you will want to hire an SEO company that can help drive targeted traffic from search engines.

Hiring an SEO company will reduce the number of steps to set up and run a successful PPC campaign. Many small business owners may not have time to properly manage a PPC campaign without working with an agency or consultant experienced in this area.

How do I choose a good SEO company?

Choosing a good SEO agency can seem overwhelming. There are so many options out there for SEO. And many of these companies also offer PPC and content marketing services.

Here are some things to consider when you’re looking into hiring a company:

A good SEO agency will have worked with clients in your industry before. It is important to find someone with experience in your space, especially if you are a small business owner. They should have experience working with small businesses. They should also know the industry and understand what users want to see on their search engine results pages (SERPs).

They should work with other businesses similar to yours. This is important because they will understand what works for small businesses like yours and provide you with services that are unique to your business. They should be willing to work with you to succeed too.

A good SEO company will track everything for the period of time they worked on your account. They should have measurable results and reports. They should also be able to
produce a report at any time during their work together. These reports will show you the progress they have made inimproving your SEO and online presence.

They should be willing to answer any questions you may have about their services or processes. They should have transparent pricing and provide information on what is included in that price and any additional costs for project milestones or extra work that needs to be done too. If they are hesitant to answer your questions or don’t offer a written proposal, it might be best to move on and work with another SEO company.

A good SEO agency will have writers experienced in creating content for your industry. Or assist you with a content marketing campaign. They should have the resources for content creation if you need it as well. Google prefers original, quality content when ranking sites in their SERPs. So, today’s most successful companies focus on high-quality content in their SEO campaigns to help build brand awareness and trust.

They should be willing to provide weekly reports as well as monthly reviews of your accounts’ progress. Reports should include a summary of all work they have completed in the previous week and what they will be working on during the upcoming month. The best SEO agencies will offer high-quality content for your company’s site, great keyword research, and can get you to page one of Google’s rankings with their campaigns.

They should be able to handle any updates that occur throughout your campaign’s life and provide you with suggestions on how to improve your site for future success.

When it comes to SEO, you want results. You want people to find your website through a search engine when looking for services like yours. SEO is an investment that will give you real returns while boosting your business’s online presence

For more information on the best SEO companies in Los Angeles, contact us today!

Content Marketing

Content marketing is huge right now. And you should use it to your advantage. This can be done with blog posts, infographics, videos, or articles and is something that every successful business today uses as part of its marketing strategy.

Content marketing is also very affordable, easy to implement, and something that provides a lasting impact on your company. But it is not just about creating content. It is about creating valuable content that provides value to your audience and gets them excited to be a part of what you have created. It’s about finding ways to create more

The Importance of Good Content

Good content is important because it can help build the reputation of your business. Content can target new audiences, obtain more sales and grow the awareness of your brand.

It’s important to work with a team that understands all aspects of content marketing so that they can accomplish what you want and need for your business. By working with companies such as ours, we understand how to create the best type of content for your audience and one that will help you better expand your business.

One way we do this is by offering content marketing services. We create all types of content that focus on providing value for your audience to help people learn about what you are selling or the value that your business offers. By learning about you and your company, we can then develop marketing plans that will incorporate this into our content strategy for your company.

Another way we do this is by creating brand awareness through content. Therefore, people who are unfamiliar with the industry or business niche can learn what you have to offer. We create blogs, white papers, case studies, and many other types of content to help you grow your business as well.

By working with us, you can also learn about creating a cost-effective digital marketing strategy while still engaging your audience. We make sure that all of our clients can achieve the results they want through proper content creation and implementation.

What Are the Benefits of Content Marketing Services?

We take the time to learn about your customers and what they want before creating content foryou. We help you understand exactly how each piece of content will affect your bottom line, andwe work with you to build a content marketing strategy that helps you reach your goals.

Once we have your customers’ behaviors, needs, and values in mind, we work with you to develop a solid plan of action for what makes sense for your business. Through weekly meetings and reports, you get updates on how the process is going while our writers, videographers, and designers create content that your target audience will love. We don’t start creating content until we know what you want it to say and how you want it said.

At our digital agency, we can help you create videos, blogs, and marketing pieces that will make your business look good. Every blog post or piece of content we create is put through several revisions to produce an effective final product that accomplishes what it set out to do.

We don’t stop at just creating the content, however! We always make sure each piece of content is going beyond just marketing for the sake of getting something up there.

Our team works with you to promote the content that you need. We work with search engine optimization and social media marketing to get your content seen by as many people as possible. Because even though it is valuable for our clients, nobody will see any of your content if you don’t take the time to make sure it gets out there.

How to use content marketing to grow your business

Creating content can be a little scary. You might not know what to write about. You may feel like your writing is no good, or even worse, you don’t have the time or energy to create high-quality content.

Don’t worry because there are many ways that are much easier than you think. It is always possible to get into creating content that people will enjoy and find valuable.

Today’s most successful businesses find out what their customers want, need, and desire and then give it to them. The best way to get started is by asking questions. Using online surveys or even something as simple as a Facebook poll, you can quickly generate ideas for blog posts on your site.

If you don’t know where to start with these, there are many services online that can assist you in creating the perfect blog post that ties back into your business.

Finding questions to answer and topics to write about is the first step. The second step is actually writing it all down. In this step, however, you might have heard the saying “writer’s block.” This is something that most people are afraid of, but it doesn’t have to be. There are many ways to find the motivation to sit down and write out your ideas.

Even if you are not a writer or not very good at writing, there are many companies online that can help you with this as well, so you do not have to worry about the quality of your writing.

Today, every successful business gets started by taking risks and being different in the industry they are a part of. And if you are worried that people will not like what you have to say, don’t be! Your ideas will attract attention, and there is always room for growth in a new market regarding content marketing.

The best part about this is the return on investment or ROI you will receive once you begin implementing a content marketing strategy for your business. The more time and effort you put into your strategy now, the larger your returns will be in the future with something that has a lasting impact. Just make sure to stay consistent and dedicate a bit of time to writing new posts for your site or blog.

What Makes Good Content?

When you are writing new content, there are always things that can make it a lot better and help get your message across clearly to the people who read it. Creating enticing pull quotes is one of the best ways to attract attention and focus on certain aspects of your product or service while still ensuring that every part of what you say makes sense when you look through it all!

To make sure that your content is not only pleasing to the eye but that everyone can understand it, making certain there is a logical flow in each piece of writing you do makes them much more effective. You don’t want to be throwing random information at someone with minimal context, so make sure that when you decide to write out a blog post or article, each section makes sense on its own and then ties back into the main point of what you are trying to say.

Content marketing services are a great way to create unique and useful content for your business online. With the tools available today, it doesn’t have to be time-consuming or difficult to write new posts on your blog or website. Even if you don’t consider yourself a writer, just remember that you need to be dedicated.

Content Marketing for any business

Creating blog posts, videos, or other forms of content is a great way to reach out to customers. The cost-effectiveness and ease of implementation make it an invaluable tool for any company today. We have helped companies from a wide range of industries create well-thought-out strategies that work for them.

At our Los Angeles PPC agency, we understand that each business is different, which is why we will work with you to make sure that the content created for your company fits into the goals you have set. Our team of writers and marketers is available to help you create content for blogs, social media pages, or even video
marketing. Your target audience won’t know what hit them when you are ready to launch!
For our content marketing services or PPC services, contact us today for a free consultation. We can help you determine the best way to get your message out there so that people are actually reading it.