SoCal Industries Old Website
“Birchstone Associates Local SEO and PPC have been instrumental in helping us grow our online traffic and revenue. They have a ton of deep expertise in all things marketing. They not only helped us to drastically lower the conversion cost per customer but all of us in all aspects of our marketing along the way.
Johnny Guerra – CEO”
SoCal Industries New Website
PPC Optimization // We first improved analyzed all of the relevant data and filled the gaps in their data collection strategy to better understand their customer’s journey. After analyzing the new data, we were able to identify numerous high ROI opportunities. First, we shut down campaigns which led to a high amount of low converting traffic. Secondly, adjusted the ad-schedule for all of the campaigns based on the company’s work hours and the hours when most of the new customers choose to call or request a service via the company’s website. Thirdly, we have made significant adjustments in budget allocation between the campaigns, based on the new data we’ve collected after engaging SoCal Industries as the client.