Discover the costs of local SEO services

SEO Costs in 2021: How Much Will They Be?

The cost of SEO services varies. It can be $750-$2,000 per month. However, a one-time project will range between $5,000-30,000, and hourly rates for consultants fall between $80-$200 per hour.

Cost of professional SEO services

How much does it cost to buy SEO services from Birchstone Associates? Check our prices below or keep reading for more information on SEO pricing.

Bronze Plan



  • Up to 100 keyphrases optimized
  • Competitor rankings, content, and link monitoring
  • Custom dashboards: 4
  • Ongoing earned media and content marketing assets: 4.5/quarter
  • Dedicated digital marketing expert
  • Phone call, lead, and revenue tracking dashboard
Silver Plan



  • Up to 150 keyphrases optimized
  • Competitor rankings, content, and link monitoring
  • Custom dashboards: 8
  • Ongoing earned media and content marketing assets: 6/quarter
  • Dedicated digital marketing expert
  • Phone call, lead, and revenue tracking dashboard
Gold Plan


  • Up to 200 keyphrases optimized
  • Competitor rankings, content, and link monitoring
  • Custom dashboards: 8
  • Ongoing earned media and content marketing assets: 12/quarter
  • Dedicated digital marketing expert
  • Phone call, lead, and revenue tracking dashboard

How much should I budget for SEO?

SEO is a powerful tool that can help you reach more boost website traffic, and increase conversions. 

We want to show you how much it costs so you have all the information before deciding what type of strategy will work best for your business.

This way, we will be able to get started on achieving your goals as soon as possible!

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SEO Pricing
Table of Contents

SEO Pricing Table of Contents

What is the typical cost of an SEO project?

What factors influence SEO pricing?

SEO costs by SEO pricing models

How much should you spend on SEO services?

Is there a set pricing of SEO in 2021?

What is SEO?

What is the significance of SEO?

What to consider when determining
the price of SEO

Our SEO plans

What is the typical cost of an SEO project?

There are many different types of campaigns available. There’s a wide range in price points for each campaign type, too. So if you’re looking to get started with SEO, it might be hard to know how much exactly your project will cost. However, most projects fall into the $400 – $10,000 monthly range- depending on the level of service.

You can expect to spend $400-$10,000 per month, depending on the level of service.

To give you a perspective, a small business with a 15-page website will have a smaller budget than an e-commerce store with 50,000+ products.

What factors influence SEO pricing?

SEO pricing depends on a few different things:

Agency, contractor, or consultant’s experience

Agency, contractor, or consultant’s location

SEO pricing model, like monthly or hourly

Business size, like startup or enterprise

Scale of SEO strategy

Status of existing SEO strategy, like your backlink profile’s strength

SEO goals

More experienced SEO providers often charge more. For example, an agency might charge higher than a consultant. Similarly, a bigger-scale SEO strategy will cost more than one for consumers.

SEO costs by SEO pricing model

Depending on which SEO services you choose, the scope of the project, and the agency you work with, you can expect to pay anywhere from $500-$30,000. Agencies usually use one of these payment models when it comes to SEO pricing:

Monthly Retainer

$750 – $5,000
per month


SEO Copywriting:
$0.15 – $0.50
per word
Site Content audit:
$500 – $7,500
Link Profile audit:
$500 – $7,500
Social Media site
$500 – $3,000


$1,000 –

Hourly Consulting

$100 – $300
per hour

Monthly Retainer

Some clients will make a monthly payment for certain SEO services. This costs between $750-$5000 but averages between $750-2000 per month.

Fixed Price

For a contract with fixed-price contract services, clients will pay a set amount for specific SEO services. In most cases, these contracts will offer the following services:

SEO Copyrighting

$0.15 to $0.50 word

SEO Content Audit

$500 to $7,500

Link Profile Audit

$500 to $7,500

Social Media Setup

$500 to $3,000

Project Based

Project-based pricing is like contract-based services, but it allows clients to pay a determined fee for custom SEO projects. It can cost anywhere from $1000 to $30,000, but the average is between $5000 and $30,000.


Hourly consulting is when a client pays a company an hourly fee for SEO services. The price can be from $100-$300 per hour, but the average is $80-$200 per hour.

Reminder: If SEO services are less than $750 per month, you should be careful. When it comes to SEO, you often get what you pay for. Low-priced companies often will not have the resources or experience to help you earn the highest ROI.

It’s also important to remember that SEO takes time. You won’t see results right away. But it is very valuable and will mean a lot for your business in the long run.

How much should you spend on SEO services?

The amount you pay for SEO will depend on the size of your company and what services you need.

Keep in mind that SEO costs are different at each agency. But in general, you get what you pay for.

Do not let price be the deciding factor when choosing an SEO company. It is better to spend more money on one that has the experience and is well-known than one that does not have these things. You want to work with someone who can help you get what you want.

Consequently, the bigger your website, the more expensive SEO projects are going to be. And if you want a good SEO project, you should expect to pay more money. But this is not a one-time investment. You can look for monthly plans that will allow your site to rank at the top of search results for a longer time.

Is there a set pricing for SEO in 2021?

Unfortunately, there is no industry standard for average SEO prices. It is up to the customer to determine what they think a fair price would be. This is especially important if the SEO company charges monthly fees for its services.

SEO provides many opportunities, so it is important to know what you will get for your money.
It is also essential to understand how much you will make from your Internet marketing. This way, you can decide if it is worth the investment based on your expectations. You should also consider other SEO services included in the price.

Related Pricing Guides

Local SEO Pricing

Ecommerce SEO Pricing

Enterprise SEO Pricing

SEO Audit Pricing

Want to speak with a strategist? Reach us here!

Different things fit different people

Select an SEO campaign to see the cost of the service.


Rank a service or product keyword at the top of your favorite search engine.


Outdo your local competitors and show up on Local SEO.


Get your warehouse busy by selling products online and keeping inventory moving.

What is SEO?

The term SEO refers to a series of techniques that should be applied to bring your website up on the top search engine results.

Key SEO factors

Here is a list of the most important things to pay attention to if you want your site to rank better in search results:

Add keywords to your URLs, page titles, meta descriptions, headings, and site content. You want search bots to find keywords that describe the site since this helps your website show up in relevant search results. When it ranks higher on the list, more people can find and contact your business.

Optimize alt attributes. Optimize your multimedia content by adding alt tags to them. Search engines can’t read your pictures or videos. So you have to give them text descriptions of what they are. This helps search engines better understand and index your content.

Keep your site updated. Your visitors and search bots will like you better if you update your site often with new content. Regular site updates can also help people think that you are a leader in your industry.

Work with the technicalities. You can improve your website by making sure the coding is neat and the pages load quickly. You need to clean up your code so people can spend more time on your site. In fact, this year, page load speed will also be a major mobile search factor. So you need to make sure it loads quickly across many different types of devices.

Use responsive design. If you want to make sure visitors have a good experience with your site, implement responsive design. This means that no matter what device (tablet, smartphone, desktop) the visitors use, they will all have the same great experience with your site.

Streamline navigation: Search engines want to reward sites that make it easy for visitors to find what they need. To do this, you should only have links to the most important pages on your site. From there, you can link out to other pages that are not as critically important.

Answer questions that people have on your website. You can answer these questions by writing custom content. Do keyword research to find out what people want to know about, and then write the answers in fresh content.

If you want to get better rankings for keywords related to your business, you should pay attention to and optimize these SEO factors. But remember that SEO is not a one-time thing. It takes a little bit of time to see results, but it is worth it.

Your Profitable
Business Partner

With the size and scope of their services, we felt confident that they had what it takes to help us grow our business.


What is the significance of SEO?

75% of people will only look at the first page of the search results.
So if you want more customers to find your business, you need to rank high on a search engine for keywords and phrases related to your business.

A lot of people click on the first page of web results. This is because they think it’s the best. The first page has a 71% click-through rate (CTR), but the second and third pages only have a combined 6%.

The more you rank in search results, the more people will find and visit your website. That means that you can reach more leads and earn more money for your business.

Want to speak with a strategist? Reach us here!

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We measure our success by how much we WOW our clients

Bill Craig


What are the elements of SEO services?

As marketing channels expand, the definition of SEO becomes broader.

In 2021, there are a lot of things that people call SEO. These include content marketing, conversion analysis, social media optimization, and other Internet marketing methods. Ensure that the company you choose does these services so they can efficiently help with your SEO campaign.

You need to work with a company that has many services in their package. That way, they will be able to do everything for your business.

If a company does not offer everything you want to cover, it may be offering lackluster service. Every agency should have pricing available for you to show how they work. If they don’t, then you should find prices somewhere else.

In 2021, prices for our SEO service will depend on many things. Birchstone Associates has put together a list of prices for your convenience, but this only applies to us. There is no industry standard about what an SEO company should charge. But we think it is important to post our pricing so clients know what to expect.

There are no hidden fees with us. With each package, you will know what you get up-front. This will help you decide and know what to consider when comparing the value of any SEO services package. You can also use this information to find the right SEO company or specialist for your business.

What to consider when determining the price of SEO

The cost of SEO varies according to your project. But there are some things to think about when you compare prices. As an expert in SEO services, Birchstone Associates is qualified to tell you what to look for when comparing vendors. We can also tell you what a fair price is.

SEO service rates are different for every company. So you need to know what you are paying for and why before you choose one.

The process of a strong SEO campaign has many steps, too. It is always changing so it can meet the search engines’ requirements. So when you work with an SEO company, be sure that they are willing to adapt to changes. They should also be forward-looking and proactive about the best SEO practices.

Moreover, every company is different. Thus, it is important to be careful with each one.
Tip: Find a company that will work with you to make sure they can keep up with changes in search engine algorithms.
Companies that try to sell you a one-size-fits-all package are not a good idea. And beware of companies who tell you that they have the best prices, but then charge high prices and won’t change it.

Birthstone Associates offers different plans. Custom Internet marketing packages are also available when your needs are more than what our standard SEO plans offer.

We have been in the business of SEO for many years and have some of the best Internet marketers. Likewise, we have a systematic way to set prices. Birthstone Associates is also an SEO expert and knows how much work goes into a successful campaign. Therefore, we also know the best SEO price depending on your needs.

Want to speak with a strategist? Reach us here!

Birchstone Associate’s SEO Plans

Birthstone Associates offers different types of SEO plans. You can choose from Standard, Local, Enterprise, or E-commerce. They have different prices so you can choose the one that is best for you.

We have a lot of good features. These include SEO services and (insert name of a software/tool). It has (insert features). The best part is that the SEO plans and (insert name of a software/tool) features are designed to earn you the highest possible ROI for your campaigns.

​​Here is a table to help you understand what SEO services cost.

Features Bronze Silver Gold Enterprise
Number of keyphrases
optimized (Keyphrases
with less than 1M results)
Up to 100 Up to 150 Up to 200 Custom
Pages Optimized Up to 20 Up to 30 Up to 40 Custom
Technical Website Analysis & Opportunity Report Custom
Keyword research & selection Custom
Keyword mapping to target pages Custom
Title Tags & Meta descriptions Custom
XML sitemap creation &
Quarterly Earned Media Content Assets – Content, Linkbuilding,
Consulting, or CRO Assets
Outreach, UX,
or CRO Assets
9 Content,
Outreach, UX,
or CRO Assets
12 Content,
Outreach, UX,
or CRO Assets

Included Services:  

  • Number of keyphrases optimized (Keyphrases with less than 1M results)
  • Pages Optimized
  • Technical Website Analysis & Opportunity Report
  • Keyword research & selection
  • Keyword mapping to target pages
  • Title Tags & Meta descriptions
  • Robots.txt optimization
  • XML sitemap creation & submission
  • Quarterly Earned Media Content Assets – Content, Linkbuilding, Consulting, or CRO Assets
  • Google My Business optimization (if needed)
  • Information architecture audit, Canonicalization analysis
  • Custom Initial external link analysis and disavow
  • Link redirect audit
  • Internal linking restructuring & optimization
  • Duplicate content analysis
  • Header Tags Optimized (Ex. H1s)
  • Setup of website sitemap
  • Image optimization
  • Custom 404 error page setup and optimization
  • ​​Schema Implementation (JSON-LD)
  • Google Analytics setup w/ conversion tracking
  • Google Analytics traffic analysis
  • Google Data Studio Reporting Dashboard Setup
  • Initial visitor profile report
  • Ongoing quarterly keyword ranking reporting
  • Ongoing monthly traffic, goal & CPL reporting
  • Ongoing user experience reporting (bounce rate, device category, etc.)
  • Ongoing quarterly competitor conquest reports
  • Keyword rank checker access with weekly updates (if requested)
  • Ability to check location data accuracy across 40+ local directories
  • A/B Testing of SERP title & description to improve clickthrough
  • Notification of new reviews (major review platforms)
  • Up to 25 web lead phone calls transcribed per month
  • Channel Specific Call Tracking
  • Ability to review lead journey & visit history
  • Link baiting and content development
  • Competitor ad spend monitoring
  • Monitor competitors’ search rankings on a monthly basis
  • Monitor competitors’ website changes on a monthly basis
  • Analyze your leads to project the # of leads competitors receive on a monthly basis
  • Predict your and your competitors’ market share on a monthly basis
  • Competitor intelligence login to view competitor data
  • Dedicated Internet Marketer
  • Online Project Management Platform
  • 300+ SMEs behind campaign driving results
  • Website conversion analysis implementation
  • Initial campaign investment:(Two month duration)
  • ​​Progressive monthly optimization:(6 month commitment – Subsequent 4 months)

Create business-changing results with SEO campaigns

If you’re interested in learning more about how SEO can help grow your business, reach out to Birchstone Associates.

Our team of experts is ready and waiting to partner with you. Together, we can a plan that drives results like none other. We have the knowledge and expertise necessary for creating campaigns that rank high on Google’s search engine listings. And we know what it takes to make an impact online, too.

We’re here to help you with all of your SEO needs. Give us a call at       +1 (424) 238-6050 or get in touch today for more information about our award-winning services. See why Birchstone Associates is the best choice when it comes to digital marketing!

Let us know your goals so we can better understand what it is that will make your online presence stand out.