The Top AI Copywriting Tools in 2021

The best way to write is with a pen, but it’s not the only option.

Writing engaging marketing content is hard. But making it persuasive enough for your leads to take action? That is even harder.

Before you disagree, consider “writer’s block.” It is a conundrum that causes writers to stare at their computer screens and feel as though they have no good ideas. Writer’s block can happen when you are writing something new or editing an existing piece of work. Have you ever felt like all your creative juices dried up? That is what it feels like.

Either way, producing compelling marketing copy or content is key to an effective digital presence. If you do not have visibility and authority in place, it will be difficult for customers to find your business.

So if you want to save time, increase productivity, and get better results from your copywriting efforts, then a good AI-powered tool is what you need. This article will explore the top tools that will help in this regard.

But before we get into the tools’ details, let’s quickly talk about what is required in an AI-based copywriter to be able to write content.

What Is AI Copywriting Software and How Does It Work?

With the help of AI, you can use a content creating tool to create multiple versions of a single piece in just seconds. Just give some context with seed keywords or sentences and let it do all the work.

And the best part is that the content generated has excellent readability and even sounds human.

But the characteristic that gives automated copywriting software superiority (today) is its engaging, persuasive, and conversion-oriented capabilities. In addition to this, there are several other benefits of using an AI-powered tool.

Why You Should Automate Writing

Some of the major benefits that come with using copywriting software include:

 

  • It takes care of your writer’s block. The latter is a problem among bloggers, marketers, copywriters and authors. As we have said, you can simply sit idly with no writing inspiration, yet a tool can help keep the content going without hindering your overall growth.
  • If you want to create several copies of your content quickly, it’s best not to do so manually. While writing the same may take a few hours, these tools can produce multiple variants within seconds. Thus saving time and effort.
  • These tools help you save a lot of money while also helping to create marketable content. Sometimes, businesses hire expensive copywriters for the same job. But these software have shown that they can do it at much cheaper costs than people trained in writing sales and marketing materials.
  • Instead of just creating blog posts or sales pages, these tools can do more. They offer multiple features and use cases that are helpful for several different things you may need to accomplish.

What Kind of Copy and Content Can An AI Copywriting Tool Produce?

When it comes to creating content, a copywriting app is as good and versatile as the creator. With a wide range of features, these tools can efficiently create:
Copywriting Framework
  • AIDA (Attention- Interest- Desire- Action)
  • PAS (Problem- Solve- Agitate)
  • Before-After-Bridge
  • Feature to Benefit

Email

  • Personalized Cold Emails
  • Subject Lines

Website

  • Headline
  • Subheadline
Ads
  • Facebook Ads Headline
  • Facebook Ads Text
  • Google Ads Headline
  • Google Ads Description
  • Google My Business – What’s New Post
  • Google My Business – Event Post
  • Google My Business – Product Description
  • Google My Business – Offer Post
Video
  • Video Topic Ideas
  • Video Script Outline
  • Video Titles
  • Video Script Hook and Introduction
  • Video Description – Youtube
Social Media
  • Creative Story
  • Photo Posts Captions
  • Personal Bio
  • Pinterest Pin Title and Description
  • Engaging Questions
  • Quora Answers
SEO
  • Blog Posts – Title and Meta Descriptions
  • Homepage – Title and Meta Descriptions
  • Product Page – Title and Meta Descriptions
  • Services Page – Title and Meta Descriptions
Blog
  • Blog Outline
  • Blog Post Intro Paragraph
  • Title and Meta Descriptions
  • Conclusion Paragraph
eCommerce
  • Product Description
  • Amazon Product Features
  • Amazon Product Description
Others
  • Text Summarizer
  • Content Improver
  • Poll Questions and Multiple Choice Answers

Whether you are a freelancer or in-house copywriter, AI is an excellent tool that can help you. Let us introduce you to some of the top AI writing software in 2021:

Rytr, Jarvis (Conversion.ai), Writesonic, Nichesss, CopyAI, Copysmith AI, ContentBot.ai, and Headlime.

We decided to set up an experiment of sorts: We would input the same content into each software and compare them. The goal was to figure out which one is best for a type of project.

We chose the copywriting template Pain – Agitate – Solution (PAS) since they all offer it. We input “AI CopyWriting” as the product/service name; “It is essentially computer-generated writing created using natural language processing tools” as description; and “convincing/confident” as the tone.

Here are their outputs and bits of reviews
Ease of use
Quality of Output
Price
Features
Templates Selection
UI
j

Output Review

Rytr’s output is decent, but we find it too robotic. There is no flow from one sentence to another. There isn’t a smooth transition as well.

Quick Review

This tool is decent. The moment we used it, we saw how good it was. Some ideas are generated in such a way that they’re very similar to those created by humans, but some are obviously AI.

Rytr saves time, and it also offers great value for money if you’re looking for inspiration. It also makes things easier for people from different cultures since it offers many languages to write in.

Everything’s intuitive, too. And you can start using it immediately without any onboarding. We appreciate the variety of tones offered as well. They sound real and life-like sometimes. Similars to others in this list, you need to tweak its outputs.

Ease of use
Quality of Output
Price
Features
Templates Selection
UI
j

Output Review

Jarvis’ output is great. There’s a flow between sentences and requires minimal to no edit. It’s as if a human writer really wrote it.

Quick Review

You can create any content with Jarvis with ease- thanks to the 39 features available from the get-go. Once you have your content laidout in a good format, the content is set. You can also have Jarvis produce a maximum of 10 variations per output.

One interesting feature this software has is the Tone of Voice. You can use any that you like- even famous people and celebrities! It’s so smart; it’ll generate content as If it’s from your favorite celeb/persona. Jarvis also makes inputting data easy. All you have to do is write down your thoughts.

Jarvis is the most advanced artificial intelligence writing tool that we have seen. It can write about anything with just a few clicks! This tool is beneficial to those who are not good at writing. And although it’s on the pricier side, you really get the bang of your buck out of it.

Ease of use
Quality of Output
Price
Features
Templates Selection
UI
j

Output Review

Writesonic gave us a good inspiration. However, sentences were too short and lacked a good transition from one sentence to another. All of the outputs required significant edits as well.

Quick Review

We checked several apps that do similar things, but Writesonic is the simplest of them all. It has a very intuitive UI with an easy-to-use interface. We love how it gives you 5 text variations where others (e.g. Rytr) only give 3.
This software is also easy to use. There are also many tools for different types of copies and projects. It doesn’t matter what you want to do- there is a tool for it.

The suggestions this software generates are great, too. They accurately capture the point you’re trying to make. Writesonic’s outputs are good, even if most need edits. And a few of the writing can almost pass as being written by a human.

Ease of use
Quality of Output
Price
Features
Templates Selection
UI
j

Output Review

Similar to some in this list, Nichesss produces great inspiration. However, the outputs are a bit robotic as well. Again, there isn’t a smooth transition between sentences, thus requiring an edit. Some aren’t usable at all.

Quick Review

Nichesss is a perfect way to create better content fast and easy. You can use it for short copies, emails, social media posts, and blog entries. Nichesss also gives entrepreneurs a variety of tools that will help them write more efficiently.

This software helps explore ideas and speed up the whole workflow. It also is a great booster for creativity in the workplace. Although, they recently changed the number of copies generated for product listings (from 10 to 5) even though it costs the same.

NIches$$ is still under development, but it can already help you with research and brainstorming. However, the output it generates are good for inspiration only.

Ease of use
Quality of Output
Price
Features
Templates Selection
UI
j

Output Review

Copy AI generated a good copy. It can pass of as being written by a beginner of a writer, thus requiring some tweaking. But the ideas are there. You only need to tweak them for sound transition.

Quick Review

This AI tool is perfect for those who suffer from writer’s block. CopyAI is a great tool when you get stuck in between writing. It has a wide range of templates to choose from, ensuring you can find the one that fits your needs.

CopyAI’s intuitive interface and quick responses also eliminate hours of brainstorming time. And it doesn’t hurt if you’re in desperate need of some help with your wordsmith skills either.

It takes the work of coming up with engaging messages so you can focus on crafting better content. It generates copy for any type of marketing project, too! It can write an email, sales page, and ad copy in no time. CopyAI truly was designed with the busy entrepreneur/business owner in mind.

Ease of use
Quality of Output
Price
Features
Templates Selection
UI
j

Output Review

Copysmith AI generated short sentences. The inspiration behind the copies is all over the place too. Plus, they aren’t as cohesive as the others in this list.

Quick Review

Copysmith AI is a perfect solution for those looking to save time and boost their business with copy. It gives you quick inspiration and original copy to help your marketing efforts- blogs, ads, landing pages, web pages, and emails. Its user-friendly interface makes it easy to use as well.

It is decent copywriting software that helps you create marketing content. You’ll have access to templates, and the program does the work for you. With its help, you can streamline your writing process.

Ease of use
Quality of Output
Price
Features
Templates Selection
UI
j

Output Review

ContentBot’s output is good. When you look at the sentences individually, they make good points and content. As a whole, however, they lack smooth transitioning. But all in all, we’d say that with a little edit, they’re good to go! ContentBot also better than the others we tried.

Quick Overview

This software is a great option for anybody looking to get an AI writer. It’s better than many other options out there and easy to use, writes well compared with most, and does what the user wants without hiccups!

ContentBot is an artificial intelligence that writes web articles using human-written content. This tool can solve plagiarism, grammar errors and save money in the long run since it’s a free plugin for WordPress users.

Ease of use
Quality of Output
Price
Features
Templates Selection
UI
j

Output Review

Headlime’s copies are also fairly short. We also find them too robotic, lacking in emotions and smooth transitioning from one sentence to another. But if you’re looking only for ideas or inspo for your writing, this software is great.

Quick Overview

If you’re looking for the perfect AI tool to create multifaceted content, this is it. Headlime can help with product descriptions, website copywriting, advertising, and more. This tool also offers a good user interface.

Some of the outputs it generates are okay, but most need tweaking. It’s one of the AI tools that will give you ideas, but they aren’t as good as Jarvis.

Which AI copywriting is the best?

It’s Jarvis, through and through. The quality of the output it generated are great and required minimal to no edits. The sentences were cohesive and already in good format as well. It can also give you a maximum of 10 outputs, giving you many copies to choosefrom. Overall, Jarvis has the most advanced features and quality outputs we’ve tried.

Here’s a quick summary of features each software has: